RSS Listing http://blog.whiteoaks.co.uk en-gb Tue, 15 May 2012 12:07:24 GMT Olympics set for burnout before it reaches the start line? James Morton looks at the rising level of Olympics coverage in the media and asks if the London 2012 PR operation might be peaking too early

]]> http://blog.whiteoaks.co.uk/2012/05/15/Olympics-set-for-burnout-before-it-reaches-the-start-line.aspx http://blog.whiteoaks.co.uk/2012/05/15/Olympics-set-for-burnout-before-it-reaches-the-start-line.aspx Tue, 15 May 2012 12:07:24 GMT Dispelling the myth that Social means consumer Kirsty Follows explains what Goldman Sachs’ search for a Social Media expert means to other B2B organisations.

]]> http://blog.whiteoaks.co.uk/2012/05/08/Dispelling-the-myth-that-Social-means-consumer.aspx http://blog.whiteoaks.co.uk/2012/05/08/Dispelling-the-myth-that-Social-means-consumer.aspx Tue, 08 May 2012 12:52:06 GMT Bait and switch Account Director, Zara Lintin looks at the PRSA’s recent comments regarding ‘baiting and switching’ and what it means for the PR industry.

]]> http://blog.whiteoaks.co.uk/2012/04/26/Bait-and-switch.aspx http://blog.whiteoaks.co.uk/2012/04/26/Bait-and-switch.aspx Thu, 26 Apr 2012 14:20:23 GMT Reading between the lines Rebecca Edwards takes a look at the changing world of The Times newspaper and shares inside information on the perfect Times business pitch.

]]> http://blog.whiteoaks.co.uk/2012/04/24/Reading-between-the-lines.aspx http://blog.whiteoaks.co.uk/2012/04/24/Reading-between-the-lines.aspx Tue, 24 Apr 2012 17:27:17 GMT “Nothing to Hide” - Sharing information for the greater good Project Manager, Megan Treacher-Evans, investigates the use of social media to solve crime.

]]> http://blog.whiteoaks.co.uk/2012/04/23/-Nothing-to-Hide-Sharing-information-for-the-greater-good.aspx http://blog.whiteoaks.co.uk/2012/04/23/-Nothing-to-Hide-Sharing-information-for-the-greater-good.aspx Mon, 23 Apr 2012 08:59:28 GMT The rise of mobile – and a few bizarre apps Smartphones are in the ascendancy and look set to dominate the mobile market. But what apps can’t you live without? Rosie Anderson has picked out some ‘alternative’ favourites!

]]> http://blog.whiteoaks.co.uk/2012/04/20/The-rise-of-mobile-and-a-few-bizarre-apps.aspx http://blog.whiteoaks.co.uk/2012/04/20/The-rise-of-mobile-and-a-few-bizarre-apps.aspx Fri, 20 Apr 2012 09:26:38 GMT Building on Success Heidi Ruge looks back at two of Whiteoaks’ SABRE award-nominated campaigns and explores why they captured the attention of the press, the public and the PR industry judges.

]]> http://blog.whiteoaks.co.uk/2012/04/16/Building-on-Success.aspx http://blog.whiteoaks.co.uk/2012/04/16/Building-on-Success.aspx Mon, 16 Apr 2012 11:32:00 GMT RIM is wise to claw back share in the business market Is RIM’s decision to ‘refocus’ on the business market the right move? Account Manager, Caroline Shawley gives her opinion.

]]> http://blog.whiteoaks.co.uk/2012/04/05/RIM-is-wise-to-claw-back-share-in-the-business-market.aspx http://blog.whiteoaks.co.uk/2012/04/05/RIM-is-wise-to-claw-back-share-in-the-business-market.aspx Thu, 05 Apr 2012 16:43:17 GMT “Let’s Talk” – Top Tips for PR Interviews Senior consultant, Richard Peters considers the neglected art of the PR interview.

]]> http://blog.whiteoaks.co.uk/2012/04/02/-Let-s-Talk-Top-Tips-for-PR-Interviews.aspx http://blog.whiteoaks.co.uk/2012/04/02/-Let-s-Talk-Top-Tips-for-PR-Interviews.aspx Mon, 02 Apr 2012 11:42:20 GMT The workforce of the future: mobile or just disconnected? Senior Influencer Relations Specialist, James Morton, examines the impact new technology will have on the future of the working environment.

]]> http://blog.whiteoaks.co.uk/2012/03/28/The-workforce-of-the-future-mobile-or-just-disconnected.aspx http://blog.whiteoaks.co.uk/2012/03/28/The-workforce-of-the-future-mobile-or-just-disconnected.aspx Wed, 28 Mar 2012 14:00:06 GMT Big Brother? Or Big Benefit? Media Specialist, Rebecca Edwards, explores the Big Data Revolution: Is web browsing affecting our privacy or improving our online experience?

]]> http://blog.whiteoaks.co.uk/2012/03/14/Big-Brother-Or-Big-Benefit.aspx http://blog.whiteoaks.co.uk/2012/03/14/Big-Brother-Or-Big-Benefit.aspx Wed, 14 Mar 2012 14:10:03 GMT Apostrophe apathy is a catastrophe The digital age is not only changing the way we communicate, but also the language we use to communicate. In this blog Whiteoaks’ copywriter, Steve Baker, discusses the decline of the apostrophe in social and digital media.

]]> http://blog.whiteoaks.co.uk/2012/03/07/Apostrophe-apathy-is-a-catastrophe.aspx http://blog.whiteoaks.co.uk/2012/03/07/Apostrophe-apathy-is-a-catastrophe.aspx Wed, 07 Mar 2012 10:10:20 GMT The true cost of a typo Graham Noakes looks at some well documented errors and considers the true importance of attention to detail

]]> http://blog.whiteoaks.co.uk/2012/02/27/The-true-cost-of-a-typo.aspx http://blog.whiteoaks.co.uk/2012/02/27/The-true-cost-of-a-typo.aspx Mon, 27 Feb 2012 11:42:56 GMT Falling out of love with the high street Hannah Byrne, explores the decline of the high street and the need for brands to embrace online retailing as part of a multi-channel strategy to keep up with the competition  

]]> http://blog.whiteoaks.co.uk/2012/02/17/Falling-out-of-love-with-the-high-street.aspx http://blog.whiteoaks.co.uk/2012/02/17/Falling-out-of-love-with-the-high-street.aspx Fri, 17 Feb 2012 17:01:11 GMT Another fine mess we’re in… Chris Harris looks at the latest turmoil facing the FA and wonders if they will ever learn to manage a crisis

]]> http://blog.whiteoaks.co.uk/2012/02/09/Another-fine-mess-we-re-in.aspx http://blog.whiteoaks.co.uk/2012/02/09/Another-fine-mess-we-re-in.aspx Thu, 09 Feb 2012 15:36:00 GMT Prepare Yourself for a Crisis Copywriter, Karen Franklin, examines the need for a sound crisis communications strategy in the wake of the Costa Concordia tragedy and the ensuing media storm.

]]> http://blog.whiteoaks.co.uk/2012/02/02/Prepare-Yourself-for-a-Crisis.aspx http://blog.whiteoaks.co.uk/2012/02/02/Prepare-Yourself-for-a-Crisis.aspx Thu, 02 Feb 2012 12:32:19 GMT Power to the People – Online Activism Account executive, Louisa Wetton, explores the power of online activism and whether it really does affect real life change.

]]> http://blog.whiteoaks.co.uk/2012/01/27/Power-to-the-People-Online-Activism.aspx http://blog.whiteoaks.co.uk/2012/01/27/Power-to-the-People-Online-Activism.aspx Fri, 27 Jan 2012 17:26:52 GMT Tech trends to watch in 2012 Hannah Byrne explores the tech trends likely to make the biggest impact in the B2B technology media this year

]]> http://blog.whiteoaks.co.uk/2012/01/19/Tech-trends-to-watch-in-2012.aspx http://blog.whiteoaks.co.uk/2012/01/19/Tech-trends-to-watch-in-2012.aspx Thu, 19 Jan 2012 10:07:59 GMT The Power of Conversation Gill Craig believes effective networking takes preparation and human contact

]]> http://blog.whiteoaks.co.uk/2012/01/11/The-Power-of-Conversation.aspx http://blog.whiteoaks.co.uk/2012/01/11/The-Power-of-Conversation.aspx Wed, 11 Jan 2012 15:14:58 GMT Compelling Text Exists Sharon Entwistle’s top tips on editing copy for media use

]]> http://blog.whiteoaks.co.uk/2012/01/05/Compelling-Text-Exists.aspx http://blog.whiteoaks.co.uk/2012/01/05/Compelling-Text-Exists.aspx Thu, 05 Jan 2012 13:18:50 GMT Here’s to 2012! Media and Analyst Relations Specialist, James Morton, looks at 2011 and some of the good, the bad and the ugly marcomms examples from 2011.

]]> http://blog.whiteoaks.co.uk/2011/12/23/Here-s-to-2012.aspx http://blog.whiteoaks.co.uk/2011/12/23/Here-s-to-2012.aspx Fri, 23 Dec 2011 10:14:44 GMT Media lays down challenge to PR James Farquharson wonders if PR is really ready to work with a new, accelerated form of journalism

]]> http://blog.whiteoaks.co.uk/2011/12/19/Media-lays-down-challenge-to-PR.aspx http://blog.whiteoaks.co.uk/2011/12/19/Media-lays-down-challenge-to-PR.aspx Mon, 19 Dec 2011 14:30:06 GMT A Frosty Response for Frozen Planet Project & Events Manager, Nicola Thomas talks about the recent ‘revelations’ about Frozen Planet, and whether it really matters?

]]> http://blog.whiteoaks.co.uk/2011/12/15/A-Frosty-Response-for-Frozen-Planet.aspx http://blog.whiteoaks.co.uk/2011/12/15/A-Frosty-Response-for-Frozen-Planet.aspx Thu, 15 Dec 2011 11:11:04 GMT In support of lobbying James Farquharson, associate director at Whiteoaks, lends his support to the beleaguered PR discipline of lobbying

]]> http://blog.whiteoaks.co.uk/2011/12/08/In-support-of-lobbying.aspx http://blog.whiteoaks.co.uk/2011/12/08/In-support-of-lobbying.aspx Thu, 08 Dec 2011 09:53:31 GMT ‘App’ Happy Shoppers Get the Best Deal this Christmas Project Manager, Rosie Anderson, looks at the effect of ecommerce on retailers this Christmas

]]> http://blog.whiteoaks.co.uk/2011/12/02/-App-Happy-Shoppers-Get-the-Best-Deal-this-Christmas.aspx http://blog.whiteoaks.co.uk/2011/12/02/-App-Happy-Shoppers-Get-the-Best-Deal-this-Christmas.aspx Fri, 02 Dec 2011 13:14:34 GMT Will Twitter kill the media? Influencer relations specialist, Rebecca Edwards, looks at how breaking news is evolving

]]> http://blog.whiteoaks.co.uk/2011/11/21/Will-Twitter-kill-the-media.aspx http://blog.whiteoaks.co.uk/2011/11/21/Will-Twitter-kill-the-media.aspx Mon, 21 Nov 2011 14:40:47 GMT Now, pay attention British filmmakers: Bond is back! Whiteoaks’ copywriter, Steve Baker, looks at why the Bond franchise is so important to the UK film industry.

]]> http://blog.whiteoaks.co.uk/2011/11/11/Now-pay-attention-British-filmmakers-Bond-is-back.aspx http://blog.whiteoaks.co.uk/2011/11/11/Now-pay-attention-British-filmmakers-Bond-is-back.aspx Fri, 11 Nov 2011 11:08:50 GMT The power of PR when things go wrong: X Factor The X Factor and its great PR machine. Only time will tell if this campaign is a success and we can measure this in the form of viewing figures.

]]> http://blog.whiteoaks.co.uk/2011/11/07/The-power-of-PR-when-things-go-wrong-X-Factor.aspx http://blog.whiteoaks.co.uk/2011/11/07/The-power-of-PR-when-things-go-wrong-X-Factor.aspx Mon, 07 Nov 2011 16:01:32 GMT It's Firework Time! Director, Jane Rigg, discusses fireworks for the PR industry

]]> http://blog.whiteoaks.co.uk/2011/11/04/It-s-Firework-Time.aspx http://blog.whiteoaks.co.uk/2011/11/04/It-s-Firework-Time.aspx Fri, 04 Nov 2011 10:35:30 GMT Media coverage: the gift that keeps on giving Account manager, Marie Cook, explains how exploiting media coverage can maximise return on investment from PR

]]> http://blog.whiteoaks.co.uk/2011/10/26/Media-coverage-the-gift-that-keeps-on-giving.aspx http://blog.whiteoaks.co.uk/2011/10/26/Media-coverage-the-gift-that-keeps-on-giving.aspx Wed, 26 Oct 2011 10:54:28 GMT One step ahead: the value of a student work placement Influencer relations specialist, Louisa Wetton, discusses her experience as a placement student at Whiteoaks.

]]> http://blog.whiteoaks.co.uk/2011/10/21/One-step-ahead-the-value-of-a-student-work-placement.aspx http://blog.whiteoaks.co.uk/2011/10/21/One-step-ahead-the-value-of-a-student-work-placement.aspx Fri, 21 Oct 2011 15:18:42 GMT Why going public is bad news for editors Influencer relations specialist James Morton believes the Guardian’s latest #opennews experiment is a step too far for ‘citizen journalism’

]]> http://blog.whiteoaks.co.uk/2011/10/18/Why-going-public-is-bad-news-for-editors.aspx http://blog.whiteoaks.co.uk/2011/10/18/Why-going-public-is-bad-news-for-editors.aspx Tue, 18 Oct 2011 10:20:17 GMT Mobile technology: making changes beyond the apps Back in August, Rebecca Edwards wrote about the role of mobile technology in organising last month’s riots and the clean-up that followed.

A few months on, account director, Hayley Goff, discusses new research released on mobile technology and the impact it has on a much larger scale, suggesting that much more than our social lives could be changed by mobile technology.

]]> http://blog.whiteoaks.co.uk/2011/10/12/Mobile-technology-making-changes-beyond-the-apps.aspx http://blog.whiteoaks.co.uk/2011/10/12/Mobile-technology-making-changes-beyond-the-apps.aspx Wed, 12 Oct 2011 14:24:57 GMT The beginning of a new era for Apple Account executive, Ellie Bunce, discusses the history of the face of Apple and how one person can mean so much to a brand.

]]> http://blog.whiteoaks.co.uk/2011/10/07/The-beginning-of-a-new-era-for-Apple.aspx http://blog.whiteoaks.co.uk/2011/10/07/The-beginning-of-a-new-era-for-Apple.aspx Fri, 07 Oct 2011 16:34:24 GMT News management, Apple and the UK’s party conferences James Farquharson, Associate Director, says that Britain’s political parties can learn a lot from Apple’s style of news management

]]> http://blog.whiteoaks.co.uk/2011/10/05/News-management-Apple-and-the-UK-s-party-conferences.aspx http://blog.whiteoaks.co.uk/2011/10/05/News-management-Apple-and-the-UK-s-party-conferences.aspx Wed, 05 Oct 2011 11:48:21 GMT Bye, Bye, Brand Engagement? New research highlighting social media ennui should serve as a warning to marketeers, says Heidi Ruge

]]> http://blog.whiteoaks.co.uk/2011/10/03/Bye-Bye-Brand-Engagement.aspx http://blog.whiteoaks.co.uk/2011/10/03/Bye-Bye-Brand-Engagement.aspx Mon, 03 Oct 2011 14:43:45 GMT Time to leave journalists alone? At the Labour Party Conference in Liverpool, shadow culture secretary Ivan Lewis suggested new regulations for journalists. Whiteoaks specialist copywriter, Jenny Browning, thinks the idea is both daft – and dangerous...

]]> http://blog.whiteoaks.co.uk/2011/09/28/Time-to-leave-journalists-alone.aspx http://blog.whiteoaks.co.uk/2011/09/28/Time-to-leave-journalists-alone.aspx Wed, 28 Sep 2011 09:22:33 GMT Whiteoaks breaks records at IBC2011! Senior Account Executive, Caroline Shawley, reflects on another record-breaking year for Whiteoaks at IBC2011…

]]> http://blog.whiteoaks.co.uk/2011/09/16/Whiteoaks-breaks-records-at-IBC2011.aspx http://blog.whiteoaks.co.uk/2011/09/16/Whiteoaks-breaks-records-at-IBC2011.aspx Fri, 16 Sep 2011 14:23:45 GMT Happier workers and smarter companies: new guide to social media published Social media culture becomes bigger and more sophisticated every day and it already serves a number of functions in business, but what about personal use by staff? Whiteoaks account manager, Mary Cantle, discusses the pointers released this week by ACAS.

]]> http://blog.whiteoaks.co.uk/2011/09/06/Happier-workers-and-smarter-companies-new-guide-to-social-media-published.aspx http://blog.whiteoaks.co.uk/2011/09/06/Happier-workers-and-smarter-companies-new-guide-to-social-media-published.aspx Tue, 06 Sep 2011 12:27:06 GMT Charitable giving – it’s not just about money Whiteoaks senior consultant, Graham Noakes, looks at who benefits from corporate support of good causes.

]]> http://blog.whiteoaks.co.uk/2011/08/31/Charitable-giving-it-s-not-just-about-money.aspx http://blog.whiteoaks.co.uk/2011/08/31/Charitable-giving-it-s-not-just-about-money.aspx Wed, 31 Aug 2011 10:03:16 GMT Is Facebook a successful social media outlet for B2B campaigns? Whiteoaks account executive, Ellie Bunce, examines the effectiveness of Facebook within B2B marketing.

]]> http://blog.whiteoaks.co.uk/2011/08/25/Is-Facebook-a-successful-social-media-outlet-for-B2B-campaigns.aspx http://blog.whiteoaks.co.uk/2011/08/25/Is-Facebook-a-successful-social-media-outlet-for-B2B-campaigns.aspx Thu, 25 Aug 2011 12:28:31 GMT The Rise of the ‘Worliday’ Project and Event Manager, Nicola Thomas, looks at the combined work and holiday concept of the ‘worliday’ and how people need to be prepared to embrace it.

]]> http://blog.whiteoaks.co.uk/2011/08/19/The-Rise-of-the-Worliday.aspx http://blog.whiteoaks.co.uk/2011/08/19/The-Rise-of-the-Worliday.aspx Fri, 19 Aug 2011 15:40:14 GMT Communications technology and civil unrest Rebecca Edwards examines the role of technology in the recent riots and if any positive lessons can be taken away by businesses

]]> http://blog.whiteoaks.co.uk/2011/08/16/Communications-technology-and-civil-unrest.aspx http://blog.whiteoaks.co.uk/2011/08/16/Communications-technology-and-civil-unrest.aspx Tue, 16 Aug 2011 12:58:29 GMT How influential are bloggers? Account manager, Sharon Entwistle, talks about blogs and reveals the potential influence they have.

]]> http://blog.whiteoaks.co.uk/2011/08/10/How-influential-are-bloggers.aspx http://blog.whiteoaks.co.uk/2011/08/10/How-influential-are-bloggers.aspx Wed, 10 Aug 2011 08:51:07 GMT Peer Index and a Game of Influence Whiteoaks associate director, James Farquharson, suggests that Peer Index shouldn’t be the only game in town when deciding who is influential.

]]> http://blog.whiteoaks.co.uk/2011/08/04/Peer-Index-and-a-Game-of-Influence.aspx http://blog.whiteoaks.co.uk/2011/08/04/Peer-Index-and-a-Game-of-Influence.aspx Thu, 04 Aug 2011 15:28:33 GMT Why Technology Awards Matter Whiteoaks senior consultant, Richard Peters, highlights the business value of award entries and the key role they can play in PR campaigns.

]]> http://blog.whiteoaks.co.uk/2011/07/28/Why-Technology-Awards-Matter.aspx http://blog.whiteoaks.co.uk/2011/07/28/Why-Technology-Awards-Matter.aspx Thu, 28 Jul 2011 16:01:44 GMT What News Corporation should have done Whiteoaks associate director, James Farquharson, considers News Corporation’s last couple of weeks and offers some PR advice.

]]> http://blog.whiteoaks.co.uk/2011/07/15/What-News-Corporation-should-have-done.aspx http://blog.whiteoaks.co.uk/2011/07/15/What-News-Corporation-should-have-done.aspx Fri, 15 Jul 2011 15:51:32 GMT Is Google+ the next big thing? Whiteoaks account manager, Marie Cook, gets friendly with Google’s new social media platform

]]> http://blog.whiteoaks.co.uk/2011/07/12/Is-Google-Plus-the-next-big-thing.aspx http://blog.whiteoaks.co.uk/2011/07/12/Is-Google-Plus-the-next-big-thing.aspx Tue, 12 Jul 2011 15:14:04 GMT The long and the short of it Many believe that the internet is reducing attention spans but, says Jenny Browning, there has never been so much demand for longer, in-depth copy

]]> http://blog.whiteoaks.co.uk/2011/06/28/The-long-and-the-short-of-it.aspx http://blog.whiteoaks.co.uk/2011/06/28/The-long-and-the-short-of-it.aspx Tue, 28 Jun 2011 08:58:19 GMT PR needs to care about routine business operations Whiteoaks project manager, Sophie Wilkinson, believes that even the humblest of administrative tasks should be linked to PR policy.

]]> http://blog.whiteoaks.co.uk/2011/06/14/PR-needs-to-care-about-routine-business-operations.aspx http://blog.whiteoaks.co.uk/2011/06/14/PR-needs-to-care-about-routine-business-operations.aspx Tue, 14 Jun 2011 08:44:17 GMT The Power of an Image Whiteoaks account manager, Rebecca Kinge, asks how much power does an image have these days? Can it really help sell a story?

]]> http://blog.whiteoaks.co.uk/2011/05/31/The-Power-of-an-Image.aspx http://blog.whiteoaks.co.uk/2011/05/31/The-Power-of-an-Image.aspx Tue, 31 May 2011 14:58:42 GMT Save Us from Quotas – Please Whiteoaks chairman, Gill Craig, believes that women can reach board level on their own merit, without government-set quotas.

]]> http://blog.whiteoaks.co.uk/2011/05/25/Save-Us-from-Quotas-Please.aspx http://blog.whiteoaks.co.uk/2011/05/25/Save-Us-from-Quotas-Please.aspx Wed, 25 May 2011 14:37:48 GMT We do work in Las Vegas, I promise… Caroline Shawley reflects on another successful year for Whiteoaks @ NAB and offers her thoughts on the key trends and highlights from the show floor.

]]> http://blog.whiteoaks.co.uk/2011/04/19/We-do-work-in-Las-Vegas-I-promise.aspx http://blog.whiteoaks.co.uk/2011/04/19/We-do-work-in-Las-Vegas-I-promise.aspx Tue, 19 Apr 2011 10:43:20 GMT Digital vs Print Whiteoaks account manager, Sharon Entwistle, looks at the long standing debate of online verses print media and value of both in today’s media savvy society

]]> http://blog.whiteoaks.co.uk/2011/04/05/Digital-vs-Print.aspx http://blog.whiteoaks.co.uk/2011/04/05/Digital-vs-Print.aspx Tue, 05 Apr 2011 08:40:48 GMT Professional media is the content king Whiteoaks Associate Director, James Farquharson, reflects on how social media influence is generated and why traditional media relations remains the PR king, at least for now.

]]> http://blog.whiteoaks.co.uk/2011/03/22/Professional-media-is-the-content-king.aspx http://blog.whiteoaks.co.uk/2011/03/22/Professional-media-is-the-content-king.aspx Tue, 22 Mar 2011 14:57:20 GMT Green Shoots Whiteoaks media specialist, Rebecca Edwards, discovers why sustainability is high on the agenda for the construction industry – and how technology can play its part - at Ecobuild 2011

]]> http://blog.whiteoaks.co.uk/2011/03/09/Green-Shoots.aspx http://blog.whiteoaks.co.uk/2011/03/09/Green-Shoots.aspx Wed, 09 Mar 2011 14:38:58 GMT “Someone better get down there – teach them the on the record rule” As yet another sporting scandal hits the headlines, media specialist Chris Harris reflects on the increasingly blurred lines between the public and the personal

]]> http://blog.whiteoaks.co.uk/2011/02/08/-Someone-better-get-down-there-teach-them-the-on-the-record-rule.aspx http://blog.whiteoaks.co.uk/2011/02/08/-Someone-better-get-down-there-teach-them-the-on-the-record-rule.aspx Tue, 08 Feb 2011 10:01:31 GMT Web 2.0 and beyond in the world of PR As more businesses start to see the benefits of web 2.0 to connect directly with their audiences, Sharon Entwistle takes a closer look at the evolution of social media and taps into web 3.0...

]]> http://blog.whiteoaks.co.uk/2011/01/26/Web-2-0-and-beyond-in-the-world-of-PR.aspx http://blog.whiteoaks.co.uk/2011/01/26/Web-2-0-and-beyond-in-the-world-of-PR.aspx Wed, 26 Jan 2011 08:11:11 GMT Taking The Pain Out Of IPM! International performance management can be extremely challenging for companies who need to coordinate multiple agencies across a broad range of territories. Here, senior project manager Katy Dovey explains how Whiteoaks is able to support companies in taking the pain out of the process.

]]> http://blog.whiteoaks.co.uk/2011/01/18/Taking-The-Pain-Out-Of-IPM.aspx http://blog.whiteoaks.co.uk/2011/01/18/Taking-The-Pain-Out-Of-IPM.aspx Tue, 18 Jan 2011 10:58:03 GMT Social Media – What are people ‘Babeling’ on about? Whiteoaks’ Media Specialists Chris Harris and Caroline Shawley take a look at the latest football scandal to hit the headlines…

]]> http://blog.whiteoaks.co.uk/2011/01/13/Social-Media-What-are-people-Babeling-on-about.aspx http://blog.whiteoaks.co.uk/2011/01/13/Social-Media-What-are-people-Babeling-on-about.aspx Thu, 13 Jan 2011 15:08:02 GMT 2011: Never Mind Austerity, Give Me The Gadgets Managing director James Kelliher looks forward to another exciting year for the technology industry.

]]> http://blog.whiteoaks.co.uk/2011/01/06/2011-Never-Mind-Austerity-Give-Me-The-Gadgets.aspx http://blog.whiteoaks.co.uk/2011/01/06/2011-Never-Mind-Austerity-Give-Me-The-Gadgets.aspx Thu, 06 Jan 2011 09:40:37 GMT Merry Christmas and Thank You Managing director James Kelliher reflects on an eventful twelve months and wishes everyone a Merry Christmas and a Happy New Year!

]]> http://blog.whiteoaks.co.uk/2010/12/21/Merry-Christmas-and-Thank-You.aspx http://blog.whiteoaks.co.uk/2010/12/21/Merry-Christmas-and-Thank-You.aspx Tue, 21 Dec 2010 08:19:35 GMT Working with the Media The media and analyst relations specialist is often referred to as the team’s sales arm. In this blog, Caroline Shawley talks through a checklist of top tips which she uses when working with journalists.

]]> http://blog.whiteoaks.co.uk/2010/12/10/Working-with-the-Media.aspx http://blog.whiteoaks.co.uk/2010/12/10/Working-with-the-Media.aspx Fri, 10 Dec 2010 08:55:11 GMT Class Act How project & event manager, Pippa Turner, seized the opportunity to transition from student to PR professional at Whiteoaks

]]> http://blog.whiteoaks.co.uk/2010/11/30/Class-Act.aspx http://blog.whiteoaks.co.uk/2010/11/30/Class-Act.aspx Tue, 30 Nov 2010 09:13:10 GMT Knowledge is Power Dealing with industry analysts is one of the most critical interactions that a business can undertake. Here, managing director James Kelliher explains how getting it right can raise industry profile and influence sales.

]]> http://blog.whiteoaks.co.uk/2010/11/24/Knowledge-is-Power.aspx http://blog.whiteoaks.co.uk/2010/11/24/Knowledge-is-Power.aspx Wed, 24 Nov 2010 12:06:03 GMT Making the case for good grammar We all want to be understood.  Yet unfortunately, language is not an exact science.  Even when something is written well to communicate exactly what the author means, the reader may interpret the words another way.  Here, senior consultant and specialist copywriter Graham Noakes looks at Whiteoaks’ commitment to the importance of good grammar and spelling in getting across the right message.

]]> http://blog.whiteoaks.co.uk/2010/11/16/Making-the-case-for-good-grammar.aspx http://blog.whiteoaks.co.uk/2010/11/16/Making-the-case-for-good-grammar.aspx Tue, 16 Nov 2010 09:03:55 GMT Helping Hands Media specialist Chris Harris reflects on a job well done after Whiteoaks and WellChild team up for another successful project.

]]> http://blog.whiteoaks.co.uk/2010/11/08/Helping-Hands.aspx http://blog.whiteoaks.co.uk/2010/11/08/Helping-Hands.aspx Mon, 08 Nov 2010 12:31:37 GMT Mission Impossible To celebrate the launch of its AntiTheft smartphone software, the security expert Blackbelt this week announced the launch of an exciting new competition at The Churchill War Rooms. Whiteoaks chairman, Gill Craig, donned her best trench coat and went along

]]> http://blog.whiteoaks.co.uk/2010/11/03/Mission-Impossible.aspx http://blog.whiteoaks.co.uk/2010/11/03/Mission-Impossible.aspx Wed, 03 Nov 2010 15:10:40 GMT Building on Bournemouth Suzanne Munton reflects on another successful day recruiting placement students and graduates from Bournemouth University

]]> http://blog.whiteoaks.co.uk/2010/10/27/Building-on-Bournemouth.aspx http://blog.whiteoaks.co.uk/2010/10/27/Building-on-Bournemouth.aspx Wed, 27 Oct 2010 14:24:56 GMT Try before you buy This week, Gill Craig explains how Whiteoaks is continuing to attract new clients to the business on the back of its innovative ‘Whiteoaks Challenge’ proposition

]]> http://blog.whiteoaks.co.uk/2010/10/18/Try-before-you-buy.aspx http://blog.whiteoaks.co.uk/2010/10/18/Try-before-you-buy.aspx Mon, 18 Oct 2010 08:44:56 GMT Changing Perceptions All campaigns must focus on changing market behaviour to drive business success. Here, account director Jane Rigg explains how Whiteoaks supported a high-profile client in rolling out a successful Perception Change Analysis programme

]]> http://blog.whiteoaks.co.uk/2010/10/12/Changing-Perceptions.aspx http://blog.whiteoaks.co.uk/2010/10/12/Changing-Perceptions.aspx Tue, 12 Oct 2010 08:28:53 GMT Keep calm and carry on Is your organisation prepared for all eventualities? In a crisis, proper planning and good leadership are essential to avoid negative impact, says James Kelliher

]]> http://blog.whiteoaks.co.uk/2010/10/06/Keep-calm-and-carry-on.aspx http://blog.whiteoaks.co.uk/2010/10/06/Keep-calm-and-carry-on.aspx Wed, 06 Oct 2010 10:40:32 GMT Show stoppers Fresh from IBC 2010, Suzanne Munton talks about the event highlights for Whiteoaks and the burning issues in today’s broadcast technology marketplace

]]> http://blog.whiteoaks.co.uk/2010/09/29/Show-stoppers.aspx http://blog.whiteoaks.co.uk/2010/09/29/Show-stoppers.aspx Wed, 29 Sep 2010 13:00:30 GMT Art of Building Do you ever take a moment to survey the urban landscape? Account director Jenny Tandy describes how a new international competition launched by the Chartered Institute of Building (CIOB) and supported by Whiteoaks inspired people from around the world to think creatively about the built environment.

]]> http://blog.whiteoaks.co.uk/2010/09/24/Art-of-Building.aspx http://blog.whiteoaks.co.uk/2010/09/24/Art-of-Building.aspx Fri, 24 Sep 2010 16:08:31 GMT Simply Silver goes on parade If you were strolling around London this year, you may have spotted some unusual mammals attracting curious looks from the tourists and the pigeons. Chairman Gill Craig discusses the resounding success of the 2010 Elephant Parade, and explains how Whiteoaks got involved.

]]> http://blog.whiteoaks.co.uk/2010/09/24/Simply-Silver-goes-on-parade.aspx http://blog.whiteoaks.co.uk/2010/09/24/Simply-Silver-goes-on-parade.aspx Fri, 24 Sep 2010 15:05:06 GMT